CEO- Michael Scherr

Michael is experienced in market research and business strategy and has consulted for numerous companies in food and healthcare spaces.  He currently creates unique packaging and products in the cannabis industry and consults cannabis companies on branding and marketing strategies. In 2016, he co-founded Crop, a cannabis products company working to open up retail locations in Maine. He has over twelve years of success in the entertainment, hospitality, and cannabis industries. Prior to grad school, Michael toured Europe and the U.S. as a musician and co-founded a full-scale production and recording studio in Denver, CO.

President - Jeffrey Zucker

Jeffrey is a serial entrepreneur focused on the cannabis, restaurant, film, real estate, and tech industries. He is the co-founder and president of Green Lion Partners, a cannabis business strategy firm, and President of Dip Devices.  Additionally, he is founder and President/CEO of VC firm Saltshaker Holdings and co-founder of Big Smits Entertainment.

Chief Operating Officer - Sara Gluck

Sara is an experienced healthcare entrepreneur that fell into the cannabis space. Sara has experience in consulting, marketing, and operations roles for both her own and other companies. She received her MBA from University of Virginia - Darden and her B.S. in Advertising from the University of Texas - Austin. She currently resides in Denver with her dog, Lily.

Chairman, Co-Founder - Daniel Bornstein

Daniel is the founder of one of San Francisco's early top-rated dispensaries, Medithrive, and is affiliated with BloomRoom as well.  He is the founding partner of Bornstein Law, a law firm in San Francisco, with over twenty years of real estate industry experience specializing in landlord-tenant relations. As a real estate broker, he owns Bay Property Group, a full service brokerage with over eight hundred rental units under management.


Founder - S. David Moche

David is an angel investor and founder of VentureGeeks Ltd (IL); an accelerator that invests in seed stage Israeli high-tech startups.  Additionally, David is a CPA and tax supervisor with C-suite and senior level experience in numerous banks and has founded several real estate ventures including a global asset-backed securities fund and a real estate investment group specializing in multi-family developments. He has lived and worked in Japan, Europe, the Middle East and the United States and is fluent in four languages.